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Shure, one of the prime players in the headphone world, has introduced a number of new cans to appease your ears with sweet, sweet melodies. The revamped drivers are advertised as offering more punchy and accurate sound in a more modern package, and we have to come to the consensus that these earphones live up to the marketing promotion.

Across the line, Shure’s new generation of products have been bit by bit inching into major retailers, finding a place between the 40 flavors of Sony’s $10 USD junk-grade cans and the over-hyped, super expensive Bose TriPorts. If the average consumer got wind of these gems hiding in plain sight, they would have sold out in an instance.

The Shure SE310s are packed in that plastic bubble-wrap packaging that says, “We hate our customers!” Luckily, after prying your new toys from the case, you are only seconds from blissful, brain-enveloping audio. Accessories included in the “box” are a semi-soft carrying case and earpiece fitting kit. Admittedly, the headphone wire is very short, designed for use with pendant-style players that are worn around the neck rather than MP3 players held in armbands. Nevertheless, Shure also includes an extension cord to bring the length to an acceptable, standard 2.5ft.

The cords used by the SE310s are thick and resistant. Other companies manufactured their in-ear earphone with thinner cord so as to reduce the noises caused by the cord brushing against clothing. (These small collisions are conducted up the cord and amplified by the design of the canalphone.) A thicker cord means more forceful bouncing of the cord in the air with movements, but Shure uses a nice, absorbing insulator, minimising the transmission of micro-vibrations. The effect is a pleasant reduction in mechanical noise and a considerably solid-feeling product overall.

Also remarably\worth keeping in mind: There is a appreciable change in Shure’s sleeve-fitting options, and it has taken top place as our favorite option when it comes to pure ergonomics. The new higher-density, black foam sleeves easily fit deep into the ear, seal quickly, and are very comfortable, making them the most pleasing option we’ve come across from any manufacturer by far. As an added bonus, they’re colored black, so ear gunk doesn’t show too easily, feel great, and after a month of extensive use, they still maintain their malleability. But enough with aesthetics and design… click on the links to make certained your choice. By the way